Why You Should Subscribe to Pewdiepie

Anabell Xu, Staff Writer

You may think that this is a joke. But it’s honestly not. You, yes you, should SUBSCRIBE TO PEWDIEPIE because our former YouTube ruler, Felix Kjellberg, lord of over 76 million subscribers, acclaimed meme reviewer, is at risk at losing his throne to an Indian music channel named T-Series.

Okay, I think that’s enough faux over-excitement for one article.

I’ll be perfectly honest with you. Most of you reading this probably don’t care. Most of you reading this have probably stopped reading because let’s be honest, the number of people subscribed to a YouTube channel doesn’t seem all that important. Maybe you don’t know who Pewdiepie is. Maybe you know who Pewdiepie is, but you don’t like him at all.

And yeah, I get it. Two weeks ago, I wasn’t subscribed to Pewdiepie. I didn’t watch any of his content, nor did I care about his entire crusade to keep his throne. I didn’t feel like subscribing to him either. I didn’t know about T-Series and its subscriber counts.

So how did I transform into a proud Pewdiepie subscriber? Interestingly enough, it was thanks to when another YouTuber named Markiplier, who is affectionately dubbed “Red Pewdiepie,” started a livestream titled “I LITERALLY WON’T SHUT UP UNTIL YOU SUBSCRIBE TO PEWDIEPIE.” He described some vivid (and impractical) effects of what would happen if Pewdiepie lost his crown, but underneath all the hyperbolic rambling was an important message:

If Pewdiepie loses the No. 1 spot to T-Series, YouTube’s corporate takeover will have finally won.

YouTube, since its inception in 2005, has been slowly moving from a video platform focused on smaller, indie creators to a streaming and video platform to rival Netflix. At first, it wasn’t all that bad: we welcomed VEVO and the multitudes of music artists onto the community, but never really considered them YouTubers.

Then, the algorithm changed.

This wasn’t really new—YouTube changes their algorithm all the time—but at some point creators realized that suddenly, YouTube started liking quantity more. YouTube liked channels that uploaded lots of long videos, which disenfranchised a lot of content creators like animators or any channels that were unable to keep up a daily upload schedule. With this, suddenly channels that posted television clips, channels sponsored by corporate entities, and others just like them burst onto the YouTube scene.

The channel T-Series is one of those corporate entities. It’s a channel for a multitude of singers to post their songs, so it has a very rapid upload rate, and the corporation behind the channel can afford to pay money for advertising. T-series, in a sense, represents everything that YouTube is trying to become.

Pewdiepie started his YouTube career in 2011 after dropping out of college. He created his YouTube fame—he didn’t even have money at first, working out of a hot dog stand. But here we are, seven years later, and Pewdiepie has remained the most-subscribed YouTube channel since 2013. He represents everything that YouTube used to be—independent, sort of quirky, determined, and passionate.

I’m not saying that Pewdiepie is holy and glorious—he does have his own string of controversies, all of which he has sincerely apologized for—and this metaphor may seem a little conceited. But it’s worth noting that the YouTube most of us fell in love with isn’t the one we see in T-series. It’s the one we see in Pewdiepie.

Subscribing to Pewdiepie won’t stop the corporate takeover. Subscribing to Pewdiepie won’t reverse all of the hurt YouTube has afflicted onto its creators. But it is a way, albeit quite small, to stand up against what YouTube is becoming. It’s a way we can cast our support for creators by supporting the biggest creator of all: Pewdiepie.

And if you choose to subscribe, tell your friends to subscribe too.

 

Photo courtesy of NEWSD.IN