July 19, 2023
Ford has ramped up its price war with Tesla, slashing the cost of its F-150 electric Lightning pickup truck by up to 17 percent on some models. By doing so, the Detroit automaker hopes to increase its share of an electric vehicle market dominated by Tesla. The move comes just two days after Tesla announced it had built the first production version of its long-delayed Cybertruck at its assembly plant in Austin. Automotive expert Lauren Fix shares her thoughts.
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The latest business updates from around the world. Breaking news, expert analysis, in-depth reports.